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Most of us have grown up with the notion that content on the Internet is free. At the same time most Internet users still pay a hefty monthly fee just to access all this free content. So while the companies that bring you the pipeline are getting rich, the companies that fill it with content are struggling. Witness the growing number of Internet companies that have come and gone as soon as their investor's capital ran out. We agree that many did not have sound business models from the start. However, there are plenty that did.

In general, Internet companies that rely on an advertising revenue model have to accomplish two very difficult tasks. First they have to develop a large and loyal re